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PPC & Google Ads · Commercial leads
Put your company in front of the facility manager who searches “commercial fire sprinkler inspection” with a deadline in six weeks — budget, authority, and urgency. We build Google Ads that capture commercial leads and filter out homeowner clicks.
The problem
Run generic Google Ads and you pay for the wrong clicks: homeowners, students, job-seekers, and searchers three states away. Broad keywords, no negative-keyword list, and no geo control drain a budget fast — and without conversion tracking, you never learn which clicks actually became calls.
Fire protection PPC only works when it is built around commercial intent. The facility manager searching “NFPA 25 inspection company near me” has budget, authority, and a deadline. That is the click worth paying for — and the one generic campaigns miss.
What it does
Google Ads is the fastest way to generate commercial fire protection leads — often within days. We build campaigns around the exact terms buyers use when they are ready to act (inspections, installations, emergency repairs, quotes), filter out residential and out-of-area clicks, and send every click to a landing page built to convert. Then we track every call and form so budget flows to what works.
What’s included
Campaigns built on inspection, installation, ITM, and repair terms that signal buying intent.
Block homeowner, DIY, and job-seeker clicks that waste budget.
Show ads only in the cities and service areas you actually cover.
Call, location, and lead-form extensions plus copy that earns the click.
High-converting landing pages so clicks become calls and quote requests.
Every lead measured, so budget flows to what actually books work.
Browse transparent packages and individual service pricing. No form, no obligation — just real numbers.
How we work
Phase 1
We analyze your market, competitors, and the commercial keywords worth bidding on — then set targets and tracking.
Phase 2
Tightly themed campaigns, negatives, geo filters, extensions, and conversion tracking built for commercial intent.
Phase 3
We launch, then cut waste and raise bids on winners — improving cost per lead week over week.
Phase 4
We scale what works and report transparently on spend, leads, and cost per booked job.
Why it matters
years of paid-media expertise
focused on fire protection
intent, not homeowner clicks
every call & conversion
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Questions
Founder & Lead Fire-Protection Marketing Strategist
Terry has spent two decades turning technical, hard-to-market service businesses into category leaders online. As founder of SEO University and the SEOST Digital Marketing Conference — and through the national agency Salterra — he now applies that rigor exclusively to fire protection. More about Terry →
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Ready when you are
See where your ad budget is leaking and how fast we can turn it into commercial leads.