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Reputation & Reviews · Trust That Converts
Facility managers and general contractors vet fire protection partners on trust before they ever call. We build a review engine that turns every completed inspection, install, and service call into public proof you’re the safe choice for recurring ITM and life-safety work.
The problem
A facility manager searching for a fire sprinkler contractor in your service area doesn’t see the backflow test you nailed last week or the deficiency report you turned around in 24 hours. They see a Google Business Profile with six reviews, three of them two years old, and a star rating sitting at 3.8 next to a competitor’s 4.9 with 140 reviews. That gap closes the deal before your sales team ever gets on the phone — and it happens silently, with no lost-bid notification to tell you why.
Fire protection is a trust-first purchase. A GC signing a new-construction sprinkler install contract or a property manager renewing an annual ITM agreement is putting their AHJ compliance, their tenants’ safety, and their own liability in your hands. When they can’t verify that other commercial clients trust you, they default to the contractor with the most social proof — not necessarily the best one. Most fire protection companies have satisfied clients who would gladly leave a five-star review, but nobody ever asked them.
Meanwhile, the reviews that do land are often the wrong ones: a homeowner upset about a service fee, an angry one-star post from a canceled contract with no context, or a negative review that’s sat unanswered for eight months. Unanswered negative reviews don’t just cost you that one prospect — they signal to every facility manager reading your profile that you don’t engage with feedback, exactly the wrong impression to give a buyer who needs to trust you’ll respond fast when a system trips at 2 a.m.
What it does
We don’t send one generic review-request blast and call it reputation management. We build a system that triggers automatically at the moments your clients are most satisfied — right after a passed inspection, a completed install, or a fast deficiency correction — and routes the request by text and email in a sequence proven to convert. Every request is branded to your company, timed to your actual job-completion data, and built to make leaving a review take under 30 seconds on a phone.
On the response side, we monitor every review platform that matters for fire protection — Google, Facebook, BBB, and industry directories — and draft or post responses within 24 hours, professional and specific, never defensive. Positive reviews get surfaced across your website, proposals, and ads so prospects see proof at every touchpoint; negative or unfair reviews get a documented, calm response that shows every future reader you handle problems seriously, and fast.
What’s included
Text and email sequences fire automatically after inspections, installs, and service calls — timed to the moment satisfaction is highest.
Every review, positive or negative, gets a professional response within 24 hours — drafted or posted by our team in your voice.
We optimize your profile's categories, service areas, and photos so review volume actually lifts your map-pack ranking.
A private feedback funnel catches frustrated clients before they post publicly, giving you the chance to resolve it first.
Your strongest reviews get turned into web copy, proposal content, and social proof placed where GCs and facility managers actually look.
Monthly reports track star rating, review velocity, and how you stack up against the fire protection competitors in your market.
Browse transparent packages and individual service pricing. No form, no obligation — just real numbers.
How we work
Phase 1
We pull every existing review across Google, Facebook, BBB, and directories, benchmark your star rating and volume against your top three local competitors, and flag unanswered or unresolved reviews that need immediate attention.
Phase 2
We connect review requests to your actual workflow — job completions, inspection sign-offs, service tickets — so the ask goes out automatically at the right moment instead of relying on a technician to remember.
Phase 3
Once live, we monitor every platform daily and respond to new reviews within 24 hours, escalating anything that needs your direct input and routing dissatisfied clients to a private resolution path first.
Phase 4
Strong reviews get pushed into your local SEO profile, website, and sales materials, and you get a monthly report showing review growth, rating trend, and competitive position.
Why it matters
of buyers read reviews before hiring a contractor
expect a business to respond to its reviews
check more than one review platform before deciding
our response window on every new review
Questions
Founder & Lead Fire-Protection Marketing Strategist
Terry has spent two decades turning technical, hard-to-market service businesses into category leaders online. As founder of SEO University and the SEOST Digital Marketing Conference — and through the national agency Salterra — he now applies that rigor exclusively to fire protection. More about Terry →
Keep exploring
Rank in the map pack where facility managers and GCs actually search for fire protection contractors.
A site built to showcase reviews, certifications, and commercial project proof at every scroll.
Full organic strategy that pairs review signals with technical and content SEO to win long-term rankings.
Ready when you are
Get a free audit of your current review profile and see exactly where you’re losing commercial bids to competitors with stronger reputations.